Riot Games at AfroTech 2025
Project Overview
Project Name:
Riot Games at AfroTech 2025
Client:
Riot Games
Year:
2025
Event Type:
Conference Booth Activation / Recruiting
Role:
Executive Producer
Project Description
As Executive Producer, I built out a booth activation for the Riot Games Recruiting team at AfroTech 2025, the largest Black tech conference in the United States. The activation was designed to position Riot as a destination employer for Black professionals in tech, gaming, and creative fields.
The booth featured hands-on interaction with Riot’s games and technology, direct engagement with team members from Riot Noir (Riot’s Black employee resource group), and recruiting conversations around newly posted roles and internship opportunities. The goal was not just visibility but real pipeline building.
Execution Details
Type of Experience:
Conference Booth Activation
Audience Size:
40,000+ conference attendees
Location:
George R. Brown Convention Center, Houston, TX
Format:
Interactive booth, live recruiting sessions, team engagement
Impact
The activation placed Riot Games directly in front of one of the most concentrated audiences of Black tech talent in the country. The booth served as both a brand awareness play and a functional recruiting tool, connecting Riot’s hiring teams with candidates across engineering, design, production, marketing, and other disciplines. It reinforced Riot’s commitment to building a more representative workforce through intentional presence at the spaces where that talent gathers.
