SpongeBob 25th Anniversary
Project Overview
Project Name:
SpongeBob SquarePants 25th Anniversary Celebration
Client:
Nickelodeon (Paramount)
Year:
2024
Event Type:
Internal Studio Event / IP Milestone Celebration
Project Description
To celebrate the 25th anniversary of SpongeBob SquarePants, I produced an immersive, nostalgia-driven event for Nickelodeon employees at the Nickelodeon Animation Studio campus in Burbank, CA. The event honored the show’s legacy while offering employees a moment of joy, appreciation, and community.
I led production from start to finish, overseeing creative concepting, vendor management, logistics, and on-site execution. The event featured an AR photobooth where guests could take photos inside Bikini Bottom, SpongeBob-themed trivia, a limited-edition merch giveaway, and a private screening of never-before-seen episodes.
Execution Details
Type of Experience:
Live, Internal Celebration
Audience Size:
250+ Studio employees
Location:
Nickelodeon Animation Studio, Burbank
Format:
Outdoor campus activation with multiple stations
Impact
The event offered a moment of joy and nostalgia for Nickelodeon employees, many of whom have contributed to the SpongeBob legacy over the years. It was praised internally for its immersive details and thoughtful programming, blending playful fan service with a polished studio experience. The AR photo booth and merch drop were especially well-received, helping to make the anniversary feel celebratory and memorable for the internal team.
