League of Legends Influencer Summit
Project Overview
Project Name:
League of Legends Influencer + Press Summit
Client:
Riot Games
Year:
2025
Event Type:
Global Influencer & Press Summit
Project Description
In collaboration with Riot Games, I executed the League of Legends Influencer + Press Summit — a two-day global influencer and press event designed to immerse top-tier guests in the next evolution of the League of Legends universe. Held in Los Angeles, the summit previewed new IP launches and celebrated player-first storytelling through curated gameplay demos, exclusive content reveals, and intimate brand moments.
My role began mid-project when the original lead stepped out, and I took over full ownership of production logistics, vendor management, internal communications, and on-site execution. I worked across multiple teams including Global Brand, Influencer Marketing, Events, and Partnerships to ensure every detail reflected Riot’s worldbuilding excellence.
Execution Details
Type of Experience:
Live
Audience Size:
100+ influencers, press, retail partners
Location:
Los Angeles, CA
Format:
Multi-day, global partner summit
Impact
The summit successfully hosted creators, influencers, and press from over 5 countries, creating excitement and global conversation around upcoming titles. This event received direct praise from senior Riot stakeholders for delivering a seamless experience that preserved brand quality and community trust. The event strengthened long-term relationships with both press and partner networks, setting a high bar for future activations.
