The Casagrandes Movie Premiere
Project Overview
Project Name:
The Casagrandes Movie Premiere
Client:
Nickelodeon / Paramount
Year:
2023
Event Type:
Family Entertainment Premiere
Project Description
In collaboration with Nickelodeon Animation and Netflix, I produced the red carpet premiere event for The Casagrandes Movie — an animated feature rooted in Latinx family culture and storytelling. The event was designed to celebrate community, joy, and the characters beloved by young audiences, while also honoring the cultural richness behind the story.
The premiere included an orange carpet arrival, themed décor, interactive photo ops, family-friendly food activations, and a private screening. I led vendor coordination, production timelines, and on-site execution to ensure the experience felt fun, polished, and culturally affirming.
Execution Details
Type of Experience:
Live
Audience Size:
250+, Invite-only, talent, production + crew, stakeholders
Location:
Los Angeles, CA
Format:
Indoor/Outdoor premiere screening event
Impact
The premiere brought together talent, production teams, and key stakeholders in an intimate, celebratory environment that honored the work behind The Casagrandes Movie. The event fostered a strong sense of pride and recognition for everyone involved in bringing the story to life. Guests experienced a thoughtful, culture-forward celebration that elevated the film’s themes of family, humor, and representation while reinforcing Paramount and Nickelodeon's commitment to authentic storytelling.