Afro Nation Media Partnership
Project Overview
Project Name:
Afro Nation Media Partnership
Client:
Naija Nation
Year:
2024
Event Type:
Media Partnership / Artist Content Coordination
Project Description
As an event producer for Naija Nation, I led our official content partnership with Afro Nation — the world’s largest Afrobeat music festival. Our goal was to spotlight Nigerian artists through culturally grounded media coverage that centered authenticity, joy, and audience connection.
I secured the partnership, led content strategy, and coordinated artist interview scheduling on-site. This included working directly with publicists, stage managers, and content teams to ensure a seamless, respectful, and artist-first experience. The content captured included exclusive interviews, behind-the-scenes access, and community-driven storytelling for Naija Nation’s platforms.
Execution Details
Type of Experience:
Live + Digital Content
Audience Size:
Global Afro Nation audience (30,000+ in-person, 9 mil+ digital reach)
Location:
Afro Nation Festival, Detroit
Format:
On-site media production + digital content strategy
Impact
The partnership positioned Naija Nation as a credible, culture-forward media voice within the Afrobeat community. Our team produced dynamic video content that amplified Nigerian artists and their narratives, helping bridge the gap between live festival culture and digital storytelling. The success of this activation opened doors for future collaborations with other global Black music platforms.
